Journal


 

 

The Level Collective British made wallet

The Level Collective British made wallet

BRIEF

After designing my own remix of the wallet in collaboration with Flat Leather, I now needed to create a series of creative product photography to communicate the process of making the wallet, it's aesthetic and function for use on social media and product information on the website.

DELIVERY 

A selection of high quality creative images using props to create a hand made, artisan aesthetic.

 

 

The Level Collective x Flat Leather

Full grain Horween leather, hand stitched in Sheffield. Crafted simplicity. Form and function.

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Collective Broadcast E-newsletter

Collective Broadcast E-newsletter

BRIEF

To design a new engaging newsletter with different sections to communication news from The Level Collective HQ, favourite Instagram photos from the community, feature particular products, and strategise how to 'add value' for subscribers with non-promotional content. 

DELIVERY 

A simple clean style with strong images and nice clear partitions for each section of the newsletter. Each section has it's own title, imagery and clear call to action

 
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Winnats Roll Top at Winnats Pass

Winnats Roll Top at Winnats Pass

 

Brief

To shoot the Winnats Roll Top Backpack at it's place of inspiration; Winnats Pass in the Peak District.

Delivery

A variety of close-up and wide angle shots to show the backpack from different angles and draw attention to detailing. and clearly demonstrating the simple roll top closure system with leather loop and stainless steel buckle.

 
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Printed By us A6 Flyer

Printed By us A6 Flyer

BRIEF

To design a new A6 flyer communicating the Printed By us project and the offering of their custom garment printing service.

DELIVERY 

I created a simple, bold and clean front with a strong logo and website URL and then developed the content for the reverse – breaking the messaging into 3 short paragraphs with a heading colour split.

Spec: 2-colour riso print mars black and hot pink on 310gsm recycled GF Smith stock.

Just Works Branding & Website

Just Works Branding & Website

 

Just Works help people to overcome challenging circumstances and move forward towards employment and leading fulfilling lives.

Just Works is an initiative of Cathedral Archer Project and works with people who may have experienced homelessness and other challenging circumstances. 

They bridge the gap between support and work.

They take a holistic approach to helping people to move forward through a individually tailored programme or wellbeing, life skills, counselling and work experience. Just Works aim to help me to discover their passions and find a sense of vocation allowing people to set their own personal goals and move forward at their own pace. 

Just Works then parter with a rang of businesses in the city to offer training, shadowing, work experience and internship opportunities for people to explore potential vocation opportunities. It takes a graduated exposure to helping people to find fulfilled work, recognised as being just a part of a balanced and fulfilling life.

I love what Just Works is about so I was honoured to be able to create their branding and website.

 

Pins & Patches

Pins & Patches

 

Brief

To take 3 popular designs currently used on T-shirts and sweaters designs and develop them into Enamel Pins and Scout patches – ensuring the design maintains the quality when shrunk to these mediums. Then create a simple card to attach the patches and pins which is in keeping with the minimalist and adventurous aesthetic. 

Delivery

Above: Take Me To The Mountains Scout Patch and Enamel Pin.

Above: Adventure is calling Scout Patch and Pin Badge

Above: Traveller Scout Patch and Enamel Pin.

Available from thelevelcolllective.com

 

Backpack adventures at Blea Tarn

Backpack adventures at Blea Tarn

 

Brief

To shoot the new Winnats Roll Top Backpack capturing the sense of adventure at the picturesque Blea Tarn, Lake District and highlighting the various features such as the British leather detailing and custom stainless steel buckles.  

Delivery

 
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Winnats Roll Top Flyer

Winnats Roll Top Flyer

The Brief

To create an A5 flyer to promote the freshly release Winnats Roll Top Backpack – inspiring a sense of local British outdoor adventure as well as highlighting the various ingredients and design features of the pack.

The Creation

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Above: I've tried to create a sense of adventure with an immersive dreamy sunrise shot of the local Peak District spot Winnats Pass - which the backpack was named after. I've combined a clean bold Futura font with a playful 'Beautifully Adventurous' font kindly created by my good friend Rich Wells.

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Above: The reverse of the flyer is clean and simple with lots of white space – featuring a large image of the mustard backpack; highlighting the various ingredients and features. I then added smaller front and reverse shots of each other colour of the backpack.

View the Winnats Roll Top Backpack

Vivid Kitchens

Vivid Kitchens

 

Vivid Kitchens are a Derbyshire based kitchen design specialists with an innovative approach.

View Website

Their furniture is all made in a Nottinghamshire workshop using traditional mortis and tenon joints which ensures stability and durability of the furniture.

Vivid Kitchens doing things a little differently.

By working closely with the furniture manufacturer and utilising their showroom, they don't need to cover the costly overheads having a showroom of their own. So customers can see exactly what they are getting, but pay much lower prices. 

Vivid needed a brand and website which reflects their design precision, premium quality and innovative approach. 

Through creative exploration, pencil sketches and various iterations, we arrived at the clean shape of a diamond which is quite symbolic of clarity, precision and quality. The shaping and lettering was rounded to soften the feel of the brand to make it feel more approachable.

We chose a colour palette of deep teal and combined it with copper foiling to give it a premium feel as it glistens in the light.

 
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Behind the scenes

Copper foiling is a very analogue and manual process requiring a custom die being cut for the logo and then each business card hand stamped with the foiling...contraption.  

It's this kind of original flare that took the cards to the next level to give them a luxury feel reflecting the bespoke and premium quality of their kitchens.

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Brand Booklet

Brand Booklet

The brief

To create a small "take-away" booklet to be included in customer orders and at pop-up events – introducing The Level Collective brand and expressing their minimalist, bold and adventurous aesthetic. 

The Creation

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Above: I opted for a simple clean bold front featuring the Outdoor Supplies version of the logo and just the website.

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Above: The booklet opens up to a fill spread of the Outdoor Supplies layout which I created using outdoor propers and apparel. 

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Above: The reverse of the booklet succinctly introduces The Level Collective brand values.