Brand Booklet

The brief

To create a small "take-away" booklet to be included in customer orders and at pop-up events – introducing The Level Collective brand and expressing their minimalist, bold and adventurous aesthetic. 

The Creation

Brand Booklet The Level Collective.jpg

Above: I opted for a simple clean bold front featuring the Outdoor Supplies version of the logo and just the website.

Brand Booklet The Level Collective.jpg

Above: The booklet opens up to a fill spread of the Outdoor Supplies layout which I created using outdoor propers and apparel. 

The Level Collective brand booklet reverse.jpg

Above: The reverse of the booklet succinctly introduces The Level Collective brand values.