Vivid Kitchens are a Derbyshire based kitchen design specialists with an innovative approach.
Their furniture is all made in a Nottinghamshire workshop using traditional mortis and tenon joints which ensures stability and durability of the furniture.
Vivid Kitchens doing things a little differently.
By working closely with the furniture manufacturer and utilising their showroom, they don't need to cover the costly overheads having a showroom of their own. So customers can see exactly what they are getting, but pay much lower prices.
Vivid needed a brand and website which reflects their design precision, premium quality and innovative approach.
Through creative exploration, pencil sketches and various iterations, we arrived at the clean shape of a diamond which is quite symbolic of clarity, precision and quality. The shaping and lettering was rounded to soften the feel of the brand to make it feel more approachable.
We chose a colour palette of deep teal and combined it with copper foiling to give it a premium feel as it glistens in the light.
Behind the scenes
Copper foiling is a very analogue and manual process requiring a custom die being cut for the logo and then each business card hand stamped with the foiling...contraption.
It's this kind of original flare that took the cards to the next level to give them a luxury feel reflecting the bespoke and premium quality of their kitchens.