To create an A5 flyer to promote the freshly release Winnats Roll Top Backpack – inspiring a sense of local British outdoor adventure as well as highlighting the various ingredients and design features of the pack.
Above: I've tried to create a sense of adventure with an immersive dreamy sunrise shot of the local Peak District spot Winnats Pass - which the backpack was named after. I've combined a clean bold Futura font with a playful 'Beautifully Adventurous' font kindly created by my good friend Rich Wells.
Above: The reverse of the flyer is clean and simple with lots of white space – featuring a large image of the mustard backpack; highlighting the various ingredients and features. I then added smaller front and reverse shots of each other colour of the backpack.