I designed the initial creative direction, page layouts and navigation through the responsive site which were very well received both by the client, and young people in user testing.
From my connections with the local creative community, I contacted local illustrator Sarah Abbott, who’s style I thought would really suit the Thrive brand and tone of voice. Sarah’s various characters and locally themed illustrations dotted throughout the site were a real success in making a fairly content heavy website feel fun, engaging and locally orientated. Barnardo’s were very impressed with the creative delivery and this collaboration was a real success.
Since its launch, Thrive Bradford the response has been excellent with young people, local schools as well as the Bradford Clinical Commissioning Group (CCG). Barnardo’s HO are now exploring rolling out the same design to other local Barnardo’s – exchanging the signposting to the relevant local services.
I did this project during my time working for Yoomee Digital. As the sole creative producer on this project and my responsibilities included:
Website design – UX / UI
Facilitating co-creation and user-testing workshops
Briefing and managing external illustrator Sarah Abbott